China Marketing Lab

Welcome to China Marketing Lab! In this my first post I hope to explain exactly what it is I wish to achieve with this new blog, and from which angle I will be attacking this tricky subject matter. Click on about for more info about me, but to cut a long story short, I am hoping this blog will give me an outlet to share my thoughts on some of the interesting trends I am seeing as a marketing professional working in China. I should state now that I consider myself to be a market researcher first, and therefore this blog will detail the thoughts and observations of a market research practitioner plying his trade in the Middle Kingdom. I do not consider myself to be an expert on China.   Read the rest of this entry »