The Rise and Rise of Social Media in China
It’s approaching my fifth anniversary of living here in China, so I thought I’d use this milestone to write about what I have seen in the development of social media marketing in my time here. It’s a unique and powerful area for all brand owners in China that has grown so fast over recent years, yet still seems to pose something of challenge in terms of the best way to 1) engage social media users with brands and; 2) measure the impact of that engagement. The timing of this post coincides with the release of the OgilvyOne ‘Connected’ report that was made available last week. It provides an excellent summary of how social media has quickly become mainstream in China and what this means for brands. Read the rest of this entry »