I saw this subway poster ad last week (see picture on left) and felt it worthy of a post, I don’t know about the background of the ad, I’m guessing that it might be some kind of joint initiative between Luk Fook Jewellery and The World Gold Council. Although the ad is eye-catching, I think it fails on a number of counts. The model and actress Lynn Xiong and her colourful groceries really do stand out and definitely grab your attention as you pass the poster. However, the reason I thought this particular ad worthy of note, is that it is not immediately clear what this is for, and it was only on subsequent viewings of the ad (when I actually took the picture above), that I realised this was for jewellery.
Luk Fook are a successful brand and well established Jeweller, with hundreds of outlets in mainland China. It feels like they are trying something new with this ad. They appear to be trying to bring gold jewellery to a broader audience in China, along with their partners The World Gold Council. Read the rest of this entry »