China’s Solar Industry Stars Kick Off in Germany

August 7th, 2011 Posted in Advertising, Branding, Public Relations
Aug, 07 2011
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The German Bundesliga football season kicked off this weekend, and this season sees a number of China’s leading solar energy companies using the Bundesliga to take their brands to the lucrative European market.

The German market for solar panels represents a big prize for many of China’s burgeoning solar companies. German homeowners spent about US$6.7 billion on solar panels in 2010 according to recent reports, so it’s no surprise that the battle is intensifying. Interestingly, the marketing platform that has been chosen to play out this fight for market share in the lucrative German market is the Bundesliga football league. Major solar companies are queuing up to endorse German football teams, where could be better to win the hearts of German football fans, and more importantly homeowners? Read the rest of this entry »

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Engage and Measure – Building Brands with Social Media in China

July 25th, 2010 Posted in Branding, China Trends, Digital
Jul, 25 2010
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The Rise and Rise of Social Media in China

It’s approaching my fifth anniversary of living here in China, so I thought I’d use this milestone to write about what I have seen in the development of social media marketing in my time here. It’s a unique and powerful area for all brand owners in China that has grown so fast over recent years, yet still seems to pose something of challenge in terms of the best way to 1) engage social media users with brands and; 2) measure the impact of that engagement. The timing of this post coincides with the release of the OgilvyOne ‘Connected’ report that was made available last week. It provides an excellent summary of how social media has quickly become mainstream in China and what this means for brands. Read the rest of this entry »

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The China Marketing Lab Manifesto

March 25th, 2010 Posted in Advertising, Branding, BTL Promotions, China Trends, Digital, Market Research, Public Relations
Mar, 25 2010
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Welcome to China Marketing Lab! In this my first post I hope to explain exactly what it is I wish to achieve with this new blog, and from which angle I will be attacking this tricky subject matter. Click on about for more info about me, but to cut a long story short, I am hoping this blog will give me an outlet to share my thoughts on some of the interesting trends I am seeing as a marketing professional working in China. I should state now that I consider myself to be a market researcher first, and therefore this blog will detail the thoughts and observations of a market research practitioner plying his trade in the Middle Kingdom. I do not consider myself to be an expert on China.   Read the rest of this entry »

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