Everyone loves a bargain and none more so than the Chinese. I’ll often hear my neighbours comparing the price of their freshly bought vegetables from the nearby wet market as they make small talk in the elevator, and at work the conversation among colleagues often turns to how to get the best price for something. This all adds up to a well ingrained ‘system beating’ mentality, with regards to getting the best price.
I read a great post about ‘System Beaters’, on Joel Rubinson’s market research blog. The post highlights how deals are increasingly guiding our path to purchase, especially in the advent of social media in its various facets, and I feel that this observation is particularly meaningful here in China. Read the rest of this entry »
