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	<title>China Marketing Lab</title>
	<link>http://chinamarketinglab.com</link>
	<description></description>
	<lastBuildDate>Tue, 31 Jan 2012 14:39:01 +0000</lastBuildDate>
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		<title>Putting the Smile back on Service in China</title>
		<description><![CDATA[My expectations in terms of service have probably been recalibrated in the years since I first moved to China. I’ve been disappointed many times. No doubt it will be a long road towards improving overall service quality, but generally the efforts to promote better awareness of service standards are to be commended &#8211; particularly during [...]]]></description>
		<link>http://chinamarketinglab.com/service-in-china/</link>
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		<title>China&#8217;s Marketers can help themselves by helping their consumers to ‘beat the system’</title>
		<description><![CDATA[Everyone loves a bargain and none more so than the Chinese. I’ll often hear my neighbours comparing the price of their freshly bought vegetables from the nearby wet  market as they make small talk in the elevator, and at work the conversation among colleagues often turns to how to get the best price for something. [...]]]></description>
		<link>http://chinamarketinglab.com/system_beaters/</link>
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		<title>China&#8217;s Solar Industry Stars Kick Off in Germany</title>
		<description><![CDATA[The German Bundesliga football season kicked off this weekend, and this season sees a number of China&#8217;s leading solar energy companies using the Bundesliga to take their brands to the lucrative European market.
The German market for solar panels represents a big prize for many of China&#8217;s burgeoning solar companies. German homeowners spent about US$6.7 billion on [...]]]></description>
		<link>http://chinamarketinglab.com/chinas-solar-industry-germany/</link>
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		<title>Luk Fook Fail To Strike Gold With Poster Campaign</title>
		<description><![CDATA[I saw this subway poster ad last week (see picture on left) and felt it worthy of a post, I don’t know about the background of the ad, I’m guessing that it might be some kind of joint initiative between Luk Fook Jewellery and The World Gold Council. Although the ad is eye-catching, I think [...]]]></description>
		<link>http://chinamarketinglab.com/lukfookjewellery/</link>
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		<title>Selling China to the US &#8211; Tough Brief, Tough Audience!</title>
		<description><![CDATA[A quick post on the Chinese ad that ran in the US last week (see it here). The ad had heavy airplay on CNN, as well as a huge outdoor billboard display in Times Square.
There seems to have been some negative reaction to this ad, mostly concentrating on the fact that it  was not appealing [...]]]></description>
		<link>http://chinamarketinglab.com/100/</link>
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		<title>Prepare for Message Overload at Spring Festival</title>
		<description><![CDATA[So here we are in 2011, and after an abysmal total of three blog posts during 2010, I clearly must do better! It’s not as if there’s any shortage of things to write about, I have a long list of potential topics but an increasingly short amount of time, as I try and fit this project around [...]]]></description>
		<link>http://chinamarketinglab.com/prepare-for-message-overload-at-spring-festival/</link>
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		<title>Engage and Measure &#8211; Building Brands with Social Media in China</title>
		<description><![CDATA[The Rise and Rise of Social Media in China
It’s approaching my fifth anniversary of living here in China, so I thought I’d use this milestone to write about what I have seen in the development of social media marketing in my time here. It’s a unique and powerful area for all brand owners in China [...]]]></description>
		<link>http://chinamarketinglab.com/engage-and-measure-building-brands-with-social-media-in-china/</link>
			</item>
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		<title>Lessons from KFC China Online Voucher Fiasco</title>
		<description><![CDATA[
KFC, the usually savvy China marketers, got their fingers burnt last week due to their &#8217;Super Value Tuesday&#8217; online voucher promotion. The offer featured a 50% discount on their popular chicken bucket.
This is my understanding of the promo. It is run in conjunction with the popular online store Taobao, with the idea that 100 lucky respondents will be eligible for [...]]]></description>
		<link>http://chinamarketinglab.com/lessons-from-kfc-china-online-voucher-fiasco/</link>
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		<title>The China Marketing Lab Manifesto</title>
		<description><![CDATA[Welcome to China Marketing Lab! In this my first post I hope to explain exactly what it is I wish to achieve with this new blog, and from which angle I will be attacking this tricky subject matter. Click on about for more info about me, but to cut a long story short, I am hoping this blog will [...]]]></description>
		<link>http://chinamarketinglab.com/cmlmanifesto/</link>
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