The German Bundesliga football season kicked off this weekend, and this season sees a number of China’s leading solar energy companies using the Bundesliga to take their brands to the lucrative European market.
The German market for solar panels represents a big prize for many of China’s burgeoning solar companies. German homeowners spent about US$6.7 billion on solar panels in 2010 according to recent reports, so it’s no surprise that the battle is intensifying. Interestingly, the marketing platform that has been chosen to play out this fight for market share in the lucrative German market is the Bundesliga football league. Major solar companies are queuing up to endorse German football teams, where could be better to win the hearts of German football fans, and more importantly homeowners? Read the rest of this entry »
